
What is media impact value, the algorithm the fashion industry is fixated on
The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector

The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector

The Canadian author began by secretly publishing chapters on a fan fiction platform, unbeknownst to her family. Now, thousands of readers are hooked on her love stories between hockey players (which include plenty of sex), her publisher is breaking sales records, and the actors who bring her characters to life have become stars

This is how the Year of the Fire Horse has been welcomed in different parts of the planet

The boy band’s blend of 1990s anthems with the brutal retro-futuristic stage design of the Las Vegas venue makes their rare concerts both viral and unique

The actor, who won an Oscar for ‘Tender Mercies’ and made his film debut in ‘To Kill a Mockingbird’, passed away Sunday at his ranch in Virginia

The researcher and science communicator has a new book out on carbon, ‘the spinal column of life’ that helps answer fundamental questions about our origin, our existence and our destiny

The actors who won an Oscar for their ‘Good Will Hunting’ script link up to produce and star in Netflix’s ‘The Rip’

The 80-year-old British author has published ‘Departures,’ which he says will be his last book

The author captivated millions of readers with her book, ‘Braiding Sweetgrass.’ In ‘The Serviceberry,’ her latest work of nonfiction, she proposes changing the dominant narrative as part of the resistance against climate disasters and social collapse

The controversial 1970s soul legend became a pastor after an accident. He has just released an EP of covers featuring young talents like Raye, a British pop singer

The Netflix documentary ‘Queen of Chess’ does a good job of showcasing Polgár’s talents, but fails to examine the fact that she never went to school or that there were very few women in the sport

Hervé Le Tellier revisits the life and death of André Chaix, a young man who joined the French Resistance and died in 1944 at the age of 20, to lament the survival of fascism

Kevin Drew talks to EL PAÍS about his upcoming album ‘Remember the Humans’, which reunites the collective that transformed indie rock at the beginning of this century

Jacob Elordi’s turn in Emerald Fennell’s adaptation is the latest revival of a literary myth reshaped so many times on film, television, and stage that each era has turned him into a different man

The Indian writer, who won the Booker Prize in 2006, discusses her new book, ‘The Loneliness of Sonia and Sunny’

The unforgettable comic star would have turned 100 in 2026. It wasn’t until late in his career that he discovered his natural gift for comedy

Beyond the xenophobia, as was made clear by Bad Bunny’s performance at the Super Bowl, the existence of different languages does not weaken countries, but enriches them

The author of the 1991 bestseller ‘Wild Swans’ and a recent follow-up memoir discusses growing up under Mao, Chinese politics today, and whether Trump is pushing the West into Beijing’s arms

During months of rehearsals, street bands and samba schools make space for pedestrians, creating islands of community spirit in a violent, unequal city where the car is still king

The transfer to Spain’s Banco Santander of one of Mexico’s most powerful art collections, filled with works by Frida Kahlo and Diego Rivera, is the latest chapter in a long story full of intrigue and controversy

General foreman Jaume Oromí discusses the work at the temple, which is set to rise to 172.5 meters: ‘We always have the visitors below us’

In Huitzo, Oaxaca, two experts explore the intricacies of the Tomb of the Owl, one of the most important discoveries in Mexican archaeology of the last decade

The Puerto Rican artist’s ‘huge party’ on the most important stage in the country, shrouded in mystery and anticipation, promises to empower a community of 65 million individuals targeted by Trump’s anti-immigration crusade

Bakers, specialists and consumers defend their traditions and recipes, after a British chef made remarks about the lack of a bread-making culture in the country

The one-time British indie pop star now teaches English classes and in February celebrates the 40th anniversary of her iconic group with a Spanish tour

He landed his first role at nine and was riding the success of ‘The Hunger Games’ when the calls suddenly stopped. Now he splits his time between the Spanish capital and Los Angeles and has a slate of new projects underway

Touching on daydreaming, field research and an oppressive family reality, artist Ed Alcock used photos, drawings and documents to reconstruct the story of his great-uncle Kendon and life in Horden, a mining town in the north of England nestled in one of the poorest areas of Europe